Many people wonder if it is too late for them to start a blog. The truth is that it is never too late to start a blog. Even if your company has been going for a while, you can still benefit from a blog. Of course, most experts recommend that you start a blog long before you ever start a business. But if you are considering blogging, there are some pretty compelling reasons to do it.

Benefits of a Blog

First let’s take a look at some of the benefits of a blog. One of the first benefits to be aware of is that blogs drive traffic. If your business is an online business, and you sell items or services from your website, then you are always looking to get more traffic. Although a blog post will drive traffic to the blog, you can always redirect that traffic back to your sales page by including links within the content or sales widgets on the sidebar. In addition, blogs get you indexed for more keyword terms. This this is especially true for longtail keywords, which is going to drive a significant portion of your traffic. Finally, a blog allows you to communicate with your customer and let them get to know your company better – especially you as a thought leader and industry expert.

How to Create a Blog

So how do you create a blog? In order to create your first blog, you have to make a few choices. The first is whether you are going to use a blogging service like WordPress (the website not the platform) or Blogger, or whether you’re going to install the WordPress platform on your own website and blog there. You also have to choose a name for your blog and decide what sort of content you are going to include. You also want to figure out what sorts of keywords you want to target with your blog posts, which is what we will get into in the next step.

What to Write Blog Posts about

Figuring out what to write your blog posts about is something that everyone struggles with. Many companies write about things that interest them and those within their company, without thinking about how a customer would perceive it. Your blog post should solve a person’s problem or give them information that they needed. A blog post is not an opportunity to pitch someone your products. You can still get that traffic redirected to your sales pages if you do it carefully. In fact, let’s take a look at exactly how to do that in the next section.

How to Use a Blog to Increase Sales

If you want to use your blog to increase sales there is nothing wrong with that. In fact, it is one of the benefits of having a blog. But the way that you go about increasing those sales is important. For example, your blog post should be nothing more than that – a blog post. If you want, you can link to your sales pages or mention items briefly that apply to the content, or you can post a widget on the sidebar with your items for sale. But the blog post itself should be about the topic. Another way that you can use the blog post to increase sales is by getting people to sign up for your mailing list after they have read the content. This may also be done through the sidebar or through a link somewhere in the content. These are both great ways of using your blog to increase sales.